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Our Collections


Lillian West

Justin Alexander's wedding designs are the epitome of timeless elegance and


Renowned for their exceptional craftsmanship and attention to detail,

Justin Alexander gowns exude a sense of romance and grace that captivates brides

around the world.

From classic ballgowns to sleek and modern silhouettes, Justin Alexander offers a

diverse range of styles to suit every bride's unique taste. Their designs often feature exquisite lacework, intricate beading, and delicate embroidery, elevating each gown to a work of art.

The use of luxurious fabrics, such as silk, satin, and tulle, ensures a luxurious

and flattering drape that accentuates the bride's natural beauty.

Justin Alexander is known for their ability to effortlessly combine traditional

elements with contemporary trends, resulting in designs that are both timeless and


Whether it's a dramatic illusion neckline, a plunging back,

or a statement-making train, their gowns always incorporate the perfect balance of

modern flair and classic charm.

Attention to fit and construction is paramount in Justin Alexander's designs,

ensuring that every bride feels comfortable and confident on her special day.

Their meticulous tailoring and thoughtful details, such as boning and corsetry,

create a flawless silhouette that enhances the bride's figure and flatters her shape.

Justin Alexander's wedding designs are a celebration of femininity and romance,

designed to make every bride feel like a true vision of beauty on her wedding day.

With their commitment to timeless elegance, impeccable craftsmanship, and a touch

of modernity, Justin Alexander gowns are a dream come true for brides seeking

a perfect blend of tradition and contemporary allure.


Love Brought You Here.

Us Too

Nothing matters more to us than connection. Allure Bridals strives to provide everyone — from the engaged to members of the wedding party — gorgeous wedding wear for every look and budget. We have something for everyone: iconic Mikado ball gown wedding dresses, , sleek minimalist crepe, and whispers of chiffon. Designed from the heart, our wedding dresses, and more will make your special day utterly unforgettable.



Why Book With Us?

Welcome to our website, where booking an appointment to find your dream wedding dress has never been easier. We are a top wedding dress store in Alberta, known for our exceptional service and stunning selection of dresses.

Our store has been in business since 2014, and we take pride in offering a wide variety of dress styles to meet every bride's needs. We specialize in plus sizes and carry styles such as Boho, Romantic, A-line, fitted, Ball-gown and many more.

Our experienced and knowledgeable stylists are dedicated to helping you find the perfect dress for your big day. We believe every bride deserves to feel confident and beautiful on her wedding day, and we are here to make that happen.

To book an appointment with us, simply browse our selection of dresses and choose the ones that catch your eye. You can then select a date and time that works for you and our team will be ready to assist you when you arrive.


Bridal Reviews

Wonderful experience! I booked an appt here last min and the ladies were wonderful! I ended up booking a VIP appt which was so much fun! One bridesmaid was about 40 min late for the appt and they were more than understanding with waiting. I almost said yes to the dress the first appointment ! The dresses they have are so beautiful and such great quality. It came in a decent amount of time considering covid made everyone backed up. Such a wonderful unforgettable experience. HIGHLY recommend!! I like that they are by appt only, makes the experience more personable.

I wanted to thank you so very much for yesterday and welcoming an impromptu appointment that turned into the most unexpected, happy and exciting experience for me, walking out with my dream dress! I’m still pinching myself! Thank you again, you absolutely made my day, and honestly my wedding, because I found “THE dress” because of you. I’ll definitely forward pictures to you of our day with my hubby in his red Serge. Thank you again

I just picked up my dress today and am so excited- it is perfect!! Ever since the initial try on appointment I have had the absolute best experience here! Lindsay and Lucy are both so amazing and kind. All of the dresses they picked for me to try on were gorgeous and were exactly what I had envisioned. I have went to a number of other bridal stores in Edmonton and nothing compared to the experience I had at Novia Mia. Definitely recommend booking an appointment here if you are searching for your dream dress. Thank you so much for making this once in a lifetime dress shopping so fun!

Shelley Popovich, Bride 

Visit Us

5579 47 St Unit 8 Red Deer, AB T4N 1S1 | (403)986-3925



 Monday& Tuesday: CLOSED

Wednesday - Sunday: 10 AM - 4 PM

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