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Essense of Australia

About Essense of Australia

Timeless, effortless and utterly romantic—the beauty found among the natural grandeur of Western Australia is the same that shines from within every Essense bride. Each new collection offers designs to complement brides’ bold romance and reflect their personal style—making them ready to write their next chapter.

Essense of Australia offers a variety of styles in the new collection, featuring a beautiful blend of romance and drama with striking silhouettes and transformative, stunning accents. From simple gowns evoking minimalist glamour to enchanting floral and lace patterns made for the modern bride—these details will allow brides to embrace their true romantic spirit while stepping out in a stunning, fashion-forward piece.

Visit the store locator now to make an appointment.

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Justin Alexander

Justin Alexander's wedding designs are the epitome of timeless elegance and sophistication. Renowned for their exceptional craftsmanship and attention to detail, Justin Alexander gowns exude a sense of romance and grace that captivate brides around the world.

From classic ballgowns to sleek and modern silhouettes, Justin Alexander offers a diverse range of styles to suit every bride's unique taste. Their designs often feature exquisite lacework, intricate beading, and delicate embroidery, elevating each gown to a work of art. The use of luxurious fabrics, such as silk, satin, and tulle, ensures a luxurious and flattering drape that accentuates the bride's natural beauty.

Justin Alexander is known for their ability to effortlessly combine traditional elements with contemporary trends, resulting in designs that are both timeless and fashion-forward. Whether it's a dramatic illusion neckline, a plunging back, or a statement-making train, their gowns always incorporate the perfect balance of modern flair and classic charm.

Attention to fit and construction is paramount in Justin Alexander designs, ensuring that every bride feels comfortable and confident on her special day. Their meticulous tailoring and thoughtful details, such as boning and corsetry, create a flawless silhouette that enhances the bride's figure and flatters her shape.

Justin Alexander wedding designs are a celebration of femininity and romance, designed to make every bride feel like a true vision of beauty on her wedding day. With their commitment to timeless elegance, impeccable craftsmanship, and a touch of modernity, Justin Alexander gowns are a dream come true for brides seeking a perfect blend of tradition and contemporary allure.


Allure Bridals offers various collections, each with its own unique style and features. Some of their popular collections include Allure Bridals, Allure Couture, Allure Romance, and Allure Women. These collections cater to different tastes, preferences, and body types.

Allure Bridals often features classic and timeless designs with elegant silhouettes, intricate lacework, beading, and embroidery. They incorporate luxurious fabrics such as satin, tulle, chiffon, and organza to create stunning bridal gowns. Their dresses are known for their flattering cuts, attention to detail, and overall sophisticated appeal.


Why Book With Us?

Welcome to our website, where booking an appointment to find your dream wedding dress has never been easier. We are a top wedding dress store in Alberta, known for our exceptional service and stunning selection of dresses.

Our store has been in business since 2014, and we take pride in offering a wide variety of dress styles to meet every bride's needs. We specialize in plus sizes and carry styles such as Boho, Romantic, A-line, fitted, Ball-gown and many more.

Our experienced and knowledgeable stylists are dedicated to helping you find the perfect dress for your big day. We believe every bride deserves to feel confident and beautiful on her wedding day, and we are here to make that happen.

To book an appointment with us, simply browse our selection of dresses and choose the ones that catch your eye. You can then select a date and time that works for you and our team will be ready to assist you when you arrive.

Bridal Reviews

All I can say is WOW. This is an evening/experience I will never forget in my life. Lucy and Lindsay created the most amazing VIP experience in my life. You want customer service? Novia Mia is the place to go. Me and my loved ones have not laughed and smiled like we did tonight. There is no other place I would’ve wanted to say “YES” to the dress to than here. They worked so hard to find me my dress and the love they have for their jobs SHINE through. I  100000/10 YES to Novia Mia!!!!!

Most incredible experience ever! I was so thankful to have found my dress here! The support was amazing and the assistance I got was incredible. If I could get married again just to shop here for another dress I would.

I couldn't have asked for a better experience. I called in the morning to change my appointment and they were so accommodating and changed the appointment date for me. When I arrived at my appointment Lucy was my bridal consultant, I felt instantly comfortable with her. Dress shopping was the thing I was least looking forward to but she made me feel beautiful, understood and comfortable. She was someone you want to just hang out with. Even though I didn't have a clear vision or style she some how just got me. She was so kind while I tried on so many different styles. I can not say enough good things about her.
If you're a plus size girl you understand just how frustrating shopping can be and when a store is size inclusive it means EVERYTHING!

Jenna Norman, Bride

Morgan Ganzeveld , Bride 

Justine Anderson, Bride

Visit Us

203, 5116 52 Street, Red Deer



Sunday & Monday: CLOSED

Tuesday - Saturday: 10 AM - 6 PM

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